Port Isabel Business Community Has Stories To Tell

City of Port Isabel Offers Facebook Live Program to Local Business

Now. More than ever.
SHOP SMALL!
To have your business featured on Facebook & YouTube email:
info@portisabel-texas.com
						facebook.com/portisabeltx

On April 24th, businesses across Texas were allowed to reopen with “Retail To Go” parameters. The challenge was, how to get the word out to potential shoppers who would not have access to the products behind those closed doors. A format came together whereby Facebook Live footage was broadcast to the facebook.com/portisabeltx audience. With somewhat over 20,000 followers, the idea was to give those followers a peek into stores they could not visit.

The first stop was Coastal Winds, on Highway 100, with Paul and Karen Wentzel. A tour of Coastal Winds featured tropical inspired accessories, many of them one of a kind. The live stream resulted in sales immediately following the wrap of the broadcast. As part of the City’s offer, the post was then advertised on Facebook and traffic pushed back to the website, phone number or facebook page of the participating business.

When “Retail To Go” morphed into businesses being open to foot traffic with restrictions and limitations, a Facebook Live was scheduled with Quik Stop. And again, the City paid for several days of advertisement on Facebook with the call to action button being linked to what the business decides would drive the most traffic to them. Viewers are also invited to ask questions in the comments.

Over the weeks, the format of the project has jelled and yet remained flexible enough to react to changes with proclamations or to the subject or business featured.

Facebook Live events are scheduled for 2 p.m. and can take anywhere from 10 minutes to 30 minutes. Then the post is advertised and posted to IGTV (Instagram TV @portisabeltexas). Where applicable a story can be written about the event and submitted to media or used in an email blast or posted to websites.

Currently, audiences are extremely interested in content that helps them plan their trips and strengthens an existing connection and locals are interested in learning more about the community. It also keeps Port Isabel connected with Winter Texans back in their home states. Subjects have ranged from a tour of the Lighthouse, restaurants, retail, Isabel Y. Garcia Animal Shelter, COVID-19 testing registration, Highway 100 weekend traffic, and interviews with local media such as the Port Isabel South Padre Parade and the Coastal Current.

On Tuesday, June 30, a return visit to Coastal Winds will include a conversation about operating a small business over the last two months through changing Orders and Proclamations. Coastal Winds has also received new summer merchandise that will be featured.

Upcoming schedule includes a bit of a variety. On Tuesday [6/30] we will stop by Coastal Winds to catch up with them since our first Facebook Live over two months ago. Wednesday [7/1] will feature the kitchen at Marcello’s Ocean Grille & Spirits with Chef Bettina Tolin. And Thursday [7/2], in the spirit of ‘Throwback Thursday’, local legend Bobby Wells will take us on a tour of Port Isabel while we chat all about Port Isabel history. On Tuesday [7/7] we will interview Laura Caudillo at the Port Isabel Branch of the First National Bank of South Padre Island.

If your business is interested in participating please contact Valerie Bates at 956/867-7002 or info@portisabel-texas.com. There is no cost. This program is an investment by the City of Port Isabel into the continued success of the local business community. To view the videos visit:

Facebook: http://www.facebook.com/portisabeltx/videos

YouTube: https://www.youtube.com/watch?v=EPQqoYxSvOE&list=PLckVj39KB9RfaiVisWJFIF4gfIhg1vGDk

Since the program started nearly 73,000 minutes viewed or over 1,200 hours viewed has been generated. The City of Port Isabel is grateful for the stories that we can share with our audience as we work to find ways to support local business throughout these difficult times.

List of featured businesses:

Coastal Winds: 406 E. Queen Isabella Blvd., 956-943-1898

Art Sea Gallery & Goods: 423 Maxan St., 956-943-3200

Tropical Home Furnishings: 303 TX-100, 956-943-2503

SS Custom Design: 103 E. Maxan St., 956-249-6464

Quik Stop: 501 TX-100, 956-943-1159

Cat’s Meow Vintage Emporium: 105 E. Maxan St.

Pirates Landing Restaurant: 110 N. Garcia St., 956-943-3663

Welcome Aboard Gifts & Souvenirs: 114 N. Garcia St., 956-943-4890

Burger Shack: 413 E. Maxan St., 956-640-7440

Black Dragon Cruises: 501 E. Maxan St., 956-943-6283

El Faro Market: 415 E. Maxan St.

Evelyn Rubio: facebook.com/evelyn.rubio.334

Porky’s Pit BBQ: 318 E. Queen Isabella Blvd., 956-772-8143

Port Isabel South Padre Press: 406 S. Garcia St., 956-943-5545

Coastal Current Newspaper: 102 W. Swordfish, SPI, 956-761-9341

Featured informational videos:

Port Isabel EMS Director Charlie Wood

Port Isabel Chamber of Commerce President Betty Wells

Port Isabel Fire Marshal John Sandoval

Isabel Y Garcia Animal Shelter, Lexus Martinez

Historic Champion Building

Now. More than ever.
SHOP SMALL!
To have your business featured on Facebook & YouTube email:
info@portisabel-texas.com
						facebook.com/portisabeltx